Marketing essentials : mastering concepts and practices
Author(s)
Bibliographic Information
Marketing essentials : mastering concepts and practices
Allyn and Bacon, c1993
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Note
Rev. ed. of: Marketing. 5th ed. 1991
Includes bibliographical references and index
Description and Table of Contents
Description
A principles of marketing text for students needing to focus on the basic marketing concepts. Special emphasis is placed on learning objectives featuring progress checks, and end-of-chapter self tests. Key terms are defined in the margin where the term is introduced for the first time.
by "Nielsen BookData"
