Developing new brands

Author(s)

• King, Stephen

Bibliographic Information

Developing new brands

Stephen King

（The Times management library）

Pitman, 1973

Note

Bibliography: p. 178-180

Includes index

• NCID: BA21235119
• ISBN:
  • 027331632X
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: viii, 184 p.
• Size: 23 cm
• Classification:
  • DC18 : 658.5/75
• Subject Headings:
  • PRECIS : New branded products. Product innovation
  • LCSH : New products
  • LCSH : Branded merchandise
• Parent Bibliography ID:
  • BA12016318