How to do business in branded goods : the construction and use of the marketing plan

Author(s)

• Morgan, Eric Albert George

Bibliographic Information

How to do business in branded goods : the construction and use of the marketing plan

Eric A.G. Morgan

（Professional perspectives in marketing）

Longman, 1972

Note

Includes index

• NCID: BA2123520X
• ISBN:
  • 0582446600
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [Harlow]
• Pages/Volumes: ix, 161 p.
• Size: 21 cm
• Classification:
  • DC18 : 658.8
• Subject Headings:
  • PRECIS : Branded products. Marketing
  • LCSH : Branded merchandise
  • LCSH : Marketing management
• Parent Bibliography ID:
  • BA13003901