European advertising strategies : the profiles and policies of multinational companies operating in Europe

著者

• Rijkens, Rein
• Cockfield, Lord

書誌事項

European advertising strategies : the profiles and policies of multinational companies operating in Europe

Rein Rijkens ; with a foreword by Lord Cockfield

Cassell, 1993, c1992

• : pbk

注記

"Paperback edition first published 1993" -- t.p. verso

詳細情報

• NII書誌ID(NCID): BA21267283
• ISBN:
  • 0304328138
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; New York
• ページ数/冊数: xiv, 210 p.
• 大きさ: 25 cm
• 分類:
  • DC20 : 659.1094