The marketing revolution : a radical manifesto for dominating the marketplace
Author(s)
Bibliographic Information
The marketing revolution : a radical manifesto for dominating the marketplace
HarperBusiness, 1993, c1991
- : pbk
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Note
Includes index
Description and Table of Contents
Description
The top executives of one of the world's most influential marketing research and consulting firms take companies to the forefront of the marketplace. Clancy and Shulman establish new guidelines that will replace the pseudo-science of death-wish marketing and seat-of-the-pants research with intelligent marketing.
by "Nielsen BookData"