Televised medicine advertising and children

Author(s)

• Robertson, Thomas S.
• Rossiter, John R.
• Gleason, Terry C.

Bibliographic Information

Televised medicine advertising and children

Thomas S. Robertson, John R. Rossiter, Terry C. Gleason

Praeger, 1979

Note

Includes bibliographies and index

Details

• NCID: BA21307785
• ISBN:
  • 0030491614
• LCCN: 79004280
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 175 p.
• Size: 24 cm
• Classification:
  • LCC : HF6161.D7
  • DC : 659.14/3
• Subject Headings:
  • LCSH : Advertising -- Drugs -- United States
  • LCSH : Television advertising and children -- United States