Marketing scales handbook : a compilation of multi-item measures

著者

• Bruner, Gordon C.
• Hensel, Paul J.
• James, Karen E.

書誌事項

Marketing scales handbook : a compilation of multi-item measures

Gordon C. Bruner II, Paul J. Hensel

American Marketing Association, c1992-

• [v. 1]
• v. 2
• v. 3
• v. 4

タイトル別名

Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising, 1998-2001

注記

Other title from spine of v. 4

Title on t.p. of v. 4: "Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising"

Vol. 3: Gordon C. Bruner II, Karen E. James, Paul J. Hensel, editors

Vol. 4: Gordon C. Bruner II, Paul J. Hensel, Karen E. James, [editors]

Includes bibliographical references and indexes

• NII書誌ID(NCID): BA21343111
• ISBN:
  • 0877572267
  • 0877572615
  • 0877572909
  • 1587992051
• LCCN: 92018858
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill., USA
• ページ数/冊数: v.
• 大きさ: 25 cm
• 分類:
  • LCC : HF5415.3
  • DC20 : 658.8/3028
• 件名:
  • LCSH : Marketing research -- Statistical methods -- Handbooks, manuals, etc
  • LCSH : Scaling (Social sciences) -- Handbooks, manuals, etc