Marketing

Author(s)

• Giles, G. B. (George Bernard)

Bibliographic Information

Marketing

G.B. Giles

（The M. & E. handbook series）

Macdonald and Evans, 1983

4th ed

• : pbk

Note

The M & E handbook series, ISSN 0265-8828

Previous ed.: 1978

Bibliography: p218-224. - Includes index

Details

• NCID: BA21370351
• ISBN:
  • 0712128042
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Plymouth
• Pages/Volumes: ix, 236 p.
• Size: 18 cm
• Classification:
  • LCC : HF5415
  • UDC : 658.8
  • DC19 : 658.8
• Subject Headings:
  • PRECIS : Marketing
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA00529155