Business International's guide to international licensing : building a licensing strategy for 14 key markets around the world
著者
書誌事項
Business International's guide to international licensing : building a licensing strategy for 14 key markets around the world
McGraw-Hill, c1993
- タイトル別名
-
Guide to international licensing
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注記
Includes index
収録内容
- Argentina
- Brazil
- Mexico
- Venezuela
- Japan
- South Korea
- Taiwan
- Thailand
- China
- India
- Czechoslovakia
- Hungary
- Poland
- Russia
- Appendix A. What to include in a foreign licensing agreement
- Appendix B. Typical licensing agreements
- Appendix C. Questions to ask when fixing a price on patents abroad
内容説明・目次
内容説明
This book provides country-by-country guidance on how to take advantage of licensing opportunities in 14 of the world's fastest growing markets, including Brazil, Venezuela, Mexico, Japan, China, Czechoslovakia and the CIS. It covers local laws regulating technology transfer, patents, copyright, trademark licensing, financial, political and economic conditions and taxes. There is also advice on negotiating, checklists on the licensing process, a list of companies successful in this area, and information on risks and opportunities.
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