The order of presentation in persuasion

Author(s)

• Hovland, Carl Iver

Bibliographic Information

The order of presentation in persuasion

by Carl I. Hovland ... [et al.]

Yale University Press, c1957

Note

Originally published in Yale studies in attitude and communication

Details

• NCID: BA21424701
• LCCN: 57011917
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New Haven
• Pages/Volumes: x, 192 p.
• Size: 21 cm