Relationship marketing : bringing quality, customer service and marketing together

Author(s)

• Christopher, Martin
• Payne, Adrian
• Ballantyne, David
• Institute of Marketing

Bibliographic Information

Relationship marketing : bringing quality, customer service and marketing together

Martin Christopher, Adrian Payne and David Ballantyne

（The Marketing series, . Professional development）

Butterworth-Heinemann, 1993, c1991

• : pbk

Note

"Published in association with the Chartered Institute of Marketing"--t.p.

"First published as a paperback edition 1993"--t.p. verso

Includes bibliographical references and index

Details

• NCID: BA21432630
• ISBN:
  • 0750609788
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: viii, 204 p.
• Size: 24 cm
• Classification:
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Customer service
  • LCSH : Quality control
• Parent Bibliography ID:
  • BA00527772