Relationship marketing : bringing quality, customer service and marketing together
著者
書誌事項
Relationship marketing : bringing quality, customer service and marketing together
（The Marketing series, . Professional development）
Butterworth-Heinemann, 1993, c1991
- : pbk
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注記
"Published in association with the Chartered Institute of Marketing"--t.p.
"First published as a paperback edition 1993"--t.p. verso
Includes bibliographical references and index