Business law : a complete guide for students of business and marketing
著者
書誌事項
Business law : a complete guide for students of business and marketing
（The Marketing series）
Butterworth Heinemann, 1992
2nd ed
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注記
Includes bibliographical references (p. [185]-186) and index
内容説明・目次
内容説明
Bringing the book directly in line with the amended CIM Business Law syllabus, the book provides marketing students with a thorough working knowledge of the law on contract, sale of goods, agency, as well as the legal mechanisms for resolving commercial disputes, together with coverage of other selected topics which are of importance to marketeers and business in general.
目次
- An outline of the English legal system
- contract
- sale of goods and supply of services
- agency
- the protection of intellectual property
- bills of exchange and other negotiable instruments
- criminal liability in business
- product descriptions and advertising
- product safety
- prices
- consumer credit
- monopolies, mergers, restrictive trade practices and competition
- data protection
- trade bodies and self-regulation
- institutions and organizations concerned with marketing law and practice.
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