Strategic marketing for nonprofit organizations : cases and readings

著者

• Kotler, Philip
• Ferrell, O. C.
• Lamb, Charles W.

書誌事項

Strategic marketing for nonprofit organizations : cases and readings

Philip Kotler, O.C. Ferrell, Charles Lamb

Prentice-Hall, c1987

3rd ed.

• : pbk

統一タイトル

Cases and readings for marketing for nonprofit organizations

注記

Rev. ed. of: Cases and readings for marketing for nonprofit organizations. c1983

Includes bibliographies

詳細情報

• NII書誌ID(NCID): BA21482446
• ISBN:
  • 0138513120
• LCCN: 86025262
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Englewood Cliffs, NJ
• ページ数/冊数: x, 386 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415
  • DC19 : 658.8
• 件名:
  • LCSH : Nonprofit organizations -- Marketing
  • LCSH : Nonprofit organizations -- Marketing -- Case studies
  • LCSH : Marketing -- Case studies