Strategic marketing for nonprofit organizations : cases and readings

Author(s)

• Kotler, Philip
• Ferrell, O. C.
• Lamb, Charles W.

Bibliographic Information

Strategic marketing for nonprofit organizations : cases and readings

Philip Kotler, O.C. Ferrell, Charles Lamb

Prentice-Hall, c1987

3rd ed.

• : pbk

Uniform Title

Cases and readings for marketing for nonprofit organizations

Note

Rev. ed. of: Cases and readings for marketing for nonprofit organizations. c1983

Includes bibliographies

Details

• NCID: BA21482446
• ISBN:
  • 0138513120
• LCCN: 86025262
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, NJ
• Pages/Volumes: x, 386 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Nonprofit organizations -- Marketing
  • LCSH : Nonprofit organizations -- Marketing -- Case studies
  • LCSH : Marketing -- Case studies