The cultural dimension of international business
Author(s)
Bibliographic Information
The cultural dimension of international business
Prentice Hall, c1994
2nd ed
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Note
Includes bibliographical references (p. 164-171) and index
Description and Table of Contents
Description
Appropriate for the Anthropology of Business course taught in Anthroplogy or as a supplement to the International Business course taught in Business Management departments.
This text demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of international business, and offers a conceptual framework for understanding the cultural dimension of the international business arena.
Table of Contents
1. Cultural Anthropology and International Business.
2. Culture and International Business: A Conceptual Approach.
3. Communicating Across Cultures: Language.
4. Communicating Across Cultures: The Nonverbal Dimension.
5. Contrasting Cultural Values.
6. Locating Relevant Cultural Information.
7. Negotiating Across Cultures.
8. Coping with Culture Shock.
Appendix.
References.
Index.
by "Nielsen BookData"
