New product development : managing and forecasting for strategic success

Author(s)

• Thomas, Robert J.

Bibliographic Information

New product development : managing and forecasting for strategic success

Robert J. Thomas

（The portable MBA series）

J. Wiley, c1993

Note

Includes bibliographical references (p. 319-338) and indexes

Description and Table of Contents

Description

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

Table of Contents

STRUCTURING NEW PRODUCT DEVELOPMENT. Why New Product Development?. Mediating Turbulent Business Environments. Anticipating Market Acceptance of New Products. Preparing the Organization for New Product Development. MANAGING NEW PRODUCT DEVELOPMENT. The Ongoing Process of New Product Development. Building a New Product Decision Support System. NEW PRODUCT DEVELOPMENT AND FORECASTING. Estimating Market Opportunity for New Products. New Product Sales Forecasting. New Product Financial Control. IMPLEMENTING NEW PRODUCT DEVELOPMENT. Test Marketing New Products. Market Entry Decisions. Launching and Tracking New Product Programs. Notes. Indexes.

by "Nielsen BookData"

Details

• NCID: BA21576710
• ISBN:
  • 0471572268
• LCCN: 93015395
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiv, 352 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.153
  • DC20 : 658.5/75
• Subject Headings:
  • LCSH : New products -- Management
  • LCSH : New products -- Marketing -- Forecasting
• Parent Bibliography ID:
  • BA20687079