The making of modern advertising

Author(s)

• Pope, Daniel

Bibliographic Information

The making of modern advertising

Daniel Pope

Basic Books, c1983

Note

Includes bibliographical references and index

Details

• NCID: BA21605353
• ISBN:
  • 0465043259
• LCCN: 82072404
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 340 p.
• Size: 22 cm
• Classification:
  • LCC : HF5821
  • DC19 : 338.4/76591
• Subject Headings:
  • LCSH : Advertising