Strategic management : formulation, implementation, and control

著者

• Pearce, John A.
• Robinson, Richard B. (Richard Braden)

書誌事項

Strategic management : formulation, implementation, and control

John A. Pearce, II, Richard B. Robinson, Jr

Irwin, c1994

5th ed

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This fifth edition features many new cases including one that simulates an on-going business case featuring Coca-Cola. This simulation has video support. For business and management students as well as personnel practitioners.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA21610794
• ISBN:
  • 0256113629
• LCCN: 93005598
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Burr Ridge, Ill. ; Boston, Mass.
• ページ数/冊数: xxiv, 935 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HD30.28
  • DC20 : 658.4/012
• 件名:
  • LCSH : Strategic planning