Managing service companies : strategies for success
Author(s)
Bibliographic Information
Managing service companies : strategies for success
（The EIU series）
Addison-Wesley, c1994
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Note
Includes index
"E.I.U. The Economist Intelligence Unit"
Description and Table of Contents
Description
Service companies now account for a very large portion of the world's economic activity, and finding a formula for managing them successfully, for profit, has become an enormous challenge. This book illustrates how a number of international companies have achieved service success. It incudes a survey of 30 companies and shows the relationship of their culture to their success, together with 19 detailed case studies with in-depth insight from international organisations.
Table of Contents
- What is a service?
- service cultures
- cultures with a competitive edge
- the customer as focus
- service strategy
- pricing and quality
- developing leadership
- making it happen
- improving service
- maintaining momentum.
by "Nielsen BookData"