The aspirin wars : money, medicine, and 100 years of rampant competition

Author(s)

• Mann, Charles C.
• Plummer, Mark L.

Bibliographic Information

The aspirin wars : money, medicine, and 100 years of rampant competition

by Charles C. Mann and Mark L. Plummer

Harvard Business School Press, 1991

Note

Includes bibliographies and index

Details

• NCID: BA21629646
• ISBN:
  • 0875844014
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: 420 p., [16] p. of plates
• Size: 24 cm
• Subject Headings:
  • BLSH : Bayer (Firm)
  • LCSH : Aspirin -- Marketing -- History
  • LCSH : Pharmaceutical industry -- History
  • LCSH : Competition, International