The aspirin wars : money, medicine, and 100 years of rampant competition

著者

• Mann, Charles C.
• Plummer, Mark L.

書誌事項

The aspirin wars : money, medicine, and 100 years of rampant competition

by Charles C. Mann and Mark L. Plummer

Harvard Business School Press, 1991

注記

Includes bibliographies and index

詳細情報

• NII書誌ID(NCID): BA21629646
• ISBN:
  • 0875844014
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: 420 p., [16] p. of plates
• 大きさ: 24 cm
• 件名:
  • BLSH : Bayer (Firm)
  • LCSH : Aspirin -- Marketing -- History
  • LCSH : Pharmaceutical industry -- History
  • LCSH : Competition, International