Global marketing management

Author(s)

• Keegan, Warren J.

Bibliographic Information

Global marketing management

Warren J. Keegan

（The Prentice-Hall series in marketing）

Prentice Hall, c1989

4th ed., International ed.

Note

Includes bibliographies and indexes

Details

• NCID: BA21644934
• ISBN:
  • 0133572455
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xvi, 783 p.
• Size: 24 cm
• Classification:
  • LCC : HF1009.5
  • DC19 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing -- Management
  • LCSH : Export marketing -- Management -- Case studies
• Parent Bibliography ID:
  • BA00314647