Advertising management and the business publishing industry : marketing notes and cases

Author(s)

• Greco, Albert N.

Bibliographic Information

Advertising management and the business publishing industry : marketing notes and cases

Albert N. Greco

（New York University business magazine publishing series）

New York University Press, c1991

• : cloth
• : pbk.

Note

Bibliography: p. 263-289

Includes index

Details

• NCID: BA2165452X
• ISBN:
  • 081473040X
  • 0814730418
• LCCN: 91002451
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 301 p.
• Size: 23 cm
• Classification:
  • LCC : HF5823
  • DC20 : 659.1/068
• Subject Headings:
  • LCSH : Advertising -- Management
  • LCSH : Business literature -- Publishing
• Parent Bibliography ID:
  • BA04983922