Marketing myths that are killing business : the cure for death wish marketing

Author(s)

• Clancy, Kevin J.
• Shulman, Robert S.

Bibliographic Information

Marketing myths that are killing business : the cure for death wish marketing

Kevin J. Clancy, Robert S. Shulman

McGraw-Hill, c1994

Note

Includes index

Details

• NCID: BA21680086
• ISBN:
  • 0070111243
• LCCN: 93005891
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxv, 308 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing