Global exchanges : the Washington Post international marketing companion

著者

• Cornwell, T. Bettina
• Washington Post Writers Group

書誌事項

Global exchanges : the Washington Post international marketing companion

the Washington Post Writers Group ; edited by T. Bettina Cornwell

Allyn and Bacon, c1993

内容説明・目次

内容説明

This compendium of international marketing articles selected from the pages of the "Washington Post" is structured around the topics found in most courses in international marketing. The articles are wide-ranging: from in-depth, two-part examination of the Keiretsu system in Japan to a brief sketch of a church in Hungary that preaches the "gospel" of capitalism to frenzied believers.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA21707444
• ISBN:
  • 0205147208
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston ; London
• ページ数/冊数: xi, 306p
• 大きさ: 23 cm.
• 分類:
  • DC20 : 658.8