Buyer behavior in marketing strategy

Author(s)

• Howard, John A.

Bibliographic Information

Buyer behavior in marketing strategy

John A. Howard

Prentice Hall, c1994

2nd ed

Other Title

Consumer behavior in marketing strategy

Note

Rev. ed. of: Consumer behavior in marketing strategy. c1989

Includes bibliographical references and index

Details

• NCID: BA21730082
• ISBN:
  • 0136690114
• LCCN: 93043182
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xix, 603 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.32
  • DC20 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing -- Management