Attention, attitude, and affect in response to advertising

著者

• Clark, Eddie M.
• Brock, Timothy C.
• Stewart, David W.

書誌事項

Attention, attitude, and affect in response to advertising

edited by Eddie M. Clark, Timothy C. Brock, David W. Stewart

Lawrence Erlbaum Associates, 1994

注記

Includes bibliographies and indexes

詳細情報

• NII書誌ID(NCID): BA21731391
• ISBN:
  • 080580756X
• LCCN: 92045795
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hillsdale, N.J.
• ページ数/冊数: x, 328 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5822
  • DC20 : 659.1/01/9
• 件名:
  • LCSH : Advertising -- Psychological aspects