Market segmentation : using demographics, psychographics and other niche marketing techniques to predict and model customer behaviour

著者

• Weinstein, Art

書誌事項

Market segmentation : using demographics, psychographics and other niche marketing techniques to predict and model customer behaviour

Art Weinstein

Probus Publishing, c1994

Rev. ed

注記

Bibliography: p. 305-307

Includes index

詳細情報

• NII書誌ID(NCID): BA21739553
• ISBN:
  • 1557384924
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago, Ill. ; Cambridge, England
• ページ数/冊数: xv, 313 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.127
  • DC20 : 658.8/02
• 件名:
  • LCSH : Market segmentation
  • LCSH : Psychographics