Market segmentation : using demographics, psychographics and other niche marketing techniques to predict and model customer behaviour
著者
書誌事項
Market segmentation : using demographics, psychographics and other niche marketing techniques to predict and model customer behaviour
Probus Publishing, c1994
Rev. ed
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注記
Bibliography: p. 305-307
Includes index
内容説明・目次
内容説明
This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.
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