Advertising and marketing communication management

Author(s)

• Murphy, John H.
• Cunningham, Isabella C. M.

Bibliographic Information

Advertising and marketing communication management

John H. Murphy, Isabella C.M. Cunningham

Dryden Press, 1993

Note

Includes bibliographical references and index

Details

• NCID: BA21747405
• ISBN:
  • 0030510694
• LCCN: 92043667
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth
• Pages/Volumes: xvi, 528 p.
• Size: 25 cm
• Classification:
  • LCC : HF5823
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Sales promotion
  • LCSH : Advertising -- United States -- Case studies
  • LCSH : Sales promotion -- United States -- Case studies