Varied consumer choice behavior : a theory, some empirical results, and their practical consequences

Author(s)

• Pessemier, Edgar A.
• CV*Research program. Working paper
• McAlister, Leigh

Bibliographic Information

Varied consumer choice behavior : a theory, some empirical results, and their practical consequences

Edgar A. Pessemier and Leigh McAlister

（Report / Marketing Science Institute, no. 82-111）

Marketing Science Institute, 1982

Note

On cover: Research program. Working paper

Bibliography: p. 28.

Details

• NCID: BA21762952
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 29 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951