Cases in marketing of services : an international collection

Author(s)

• Meidan, Arthur
• Moutinho, Luiz

Bibliographic Information

Cases in marketing of services : an international collection

Arthur Meidan, Luiz Moutinho

Addison-Wesley Pub., c1993

Note

Includes index

Details

• NCID: BA21787272
• ISBN:
  • 0201565056
• LCCN: 93011000
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Wokingham, England ; Reading, Mass.
• Pages/Volumes: xiv, 304 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Case studies
  • LCSH : Service industries -- United States -- Marketing -- Case studies
  • LCSH : Service industries -- Europe -- Marketing -- Case studies
  • LCSH : Financial services industry -- Case studies
  • LCSH : Tourist trade -- Marketing -- Case studies
  • LCSH : Medical care -- Marketing -- Case studies