Cases in marketing of services : an international collection
Author(s)
Bibliographic Information
Cases in marketing of services : an international collection
Addison-Wesley Pub., c1993
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Note
Includes index
Description and Table of Contents
Description
Bridge the gap between education and the real busines world. The twenty two case studies provided in this book will help students to develop their skills and experience over a range of marketing managemnt topics and problems.
Table of Contents
Marketing Financial Services.
Marketing of Tourism and Leisure.
Health Care Marketing.
Other Services Applications.
by "Nielsen BookData"
