Cases in marketing of services : an international collection
著者
書誌事項
Cases in marketing of services : an international collection
Addison-Wesley Pub., c1993
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注記
Includes index
内容説明・目次
内容説明
Bridge the gap between education and the real busines world. The twenty two case studies provided in this book will help students to develop their skills and experience over a range of marketing managemnt topics and problems.
目次
Marketing Financial Services.
Marketing of Tourism and Leisure.
Health Care Marketing.
Other Services Applications.
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