The Portable MBA desk reference : an essential business companion
著者
書誌事項
The Portable MBA desk reference : an essential business companion
（The portable MBA series）
J. Wiley, c1994
- cloth
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This source book attempts to fill a gap in the business book market by pulling together an immense array of facts, formulas, statistics and sources of information. By defining concepts and then presenting them in business scenarios, the book gives readers the chance to see them in action. The text begins with an A-to-Z reference of essential business topics, covering basic accounting, economics, finance, international business, management, marketing, manufacturing and strategy. The second section is a directory of business information on more than 50 different topics, including demographics, employee benefits, corporate financial performance and international business.
目次
Partial table of contents: AN A--TO--Z REFERENCE OF ESSENTIAL BUSINESS TOPICS. SOURCES OF BUSINESS INFORMATION. Accounting and Financial Reporting. Advertising. Benchmarking. Computers and Information Technology. Corporate and Industrial Financial Data. Direct Marketing. Diversity. Economic Data, Trends, and Projections: Worldwide. Employee Benefits. Environmental Issues. Franchising. International Business (General). The Job Market. Managing a Company. Mergers and Acquisitions. Real Estate. Research and Development. Taxes. Travel and Relocation. Directory of Publishers, Vendors, and Database Providers. Appendices. Index.
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