How winning CEOs outthink their competition
Author(s)
Bibliographic Information
How winning CEOs outthink their competition
（Strategy pure and simple）
McGraw-Hill, c1993
- alk. paper
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Note
Includes index
Contents of Works
- Fire, ready, aim : the best way to lose the game
- Coping with change
- The CEO's vision : the starting point of strategic thinking
- Determining the strategic heartbeat of the enterprise
- Determining the strategic capabilities of the business
- Articulating the business concept of the enterprise
- Corporate or business unit competition?
- Managing your competitor's strategy : the General Patton approach to competition
- Changing the rules of play
- The future of strategic success : market fragmentation versus market segmentation
- The dos and don'ts of strategic alliances
- CEOs talk about the strategic thinking process
- The logistics of the strategic thinking process
- Appendix: Is the stock market an obstacle to strategic decision making?
