How winning CEOs outthink their competition

書誌事項

How winning CEOs outthink their competition

Michel Robert

(Strategy pure and simple)

McGraw-Hill, c1993

  • alk. paper

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注記

Includes index

収録内容

  • Fire, ready, aim : the best way to lose the game
  • Coping with change
  • The CEO's vision : the starting point of strategic thinking
  • Determining the strategic heartbeat of the enterprise
  • Determining the strategic capabilities of the business
  • Articulating the business concept of the enterprise
  • Corporate or business unit competition?
  • Managing your competitor's strategy : the General Patton approach to competition
  • Changing the rules of play
  • The future of strategic success : market fragmentation versus market segmentation
  • The dos and don'ts of strategic alliances
  • CEOs talk about the strategic thinking process
  • The logistics of the strategic thinking process
  • Appendix: Is the stock market an obstacle to strategic decision making?

内容説明・目次

内容説明

Examines the nature of business success, and supplies a strategic thinking plan for pursuing opportunities, allocating resources, and beating competition. The book shows how executives and upper-level managers can position organizations for strategic success by pinpointing what attracts customers.

「Nielsen BookData」 より

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