How winning CEOs outthink their competition
著者
書誌事項
How winning CEOs outthink their competition
（Strategy pure and simple）
McGraw-Hill, c1993
- alk. paper
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注記
Includes index
収録内容
- Fire, ready, aim : the best way to lose the game
- Coping with change
- The CEO's vision : the starting point of strategic thinking
- Determining the strategic heartbeat of the enterprise
- Determining the strategic capabilities of the business
- Articulating the business concept of the enterprise
- Corporate or business unit competition?
- Managing your competitor's strategy : the General Patton approach to competition
- Changing the rules of play
- The future of strategic success : market fragmentation versus market segmentation
- The dos and don'ts of strategic alliances
- CEOs talk about the strategic thinking process
- The logistics of the strategic thinking process
- Appendix: Is the stock market an obstacle to strategic decision making?
内容説明・目次
内容説明
Examines the nature of business success, and supplies a strategic thinking plan for pursuing opportunities, allocating resources, and beating competition. The book shows how executives and upper-level managers can position organizations for strategic success by pinpointing what attracts customers.
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