Advertising as communication

Author(s)

• Dyer, Gillian

Bibliographic Information

Advertising as communication

Gillian Dyer

（Studies in communication）

Routledge, 1988

Note

Originally published: London ; New York : Methuen, 1982

Bibliography: p. 215-226

Includes index

Details

• NCID: BA21801792
• ISBN:
  • 0415027810
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: xiv, 230 p.
• Size: 20 cm
• Classification:
  • LCC : HF5821
  • DC19 : 659.1
  • UDC : 659
• Subject Headings:
  • LCSH : Advertising
  • FREE : Advertising
• Parent Bibliography ID:
  • BA07146609