Outstanding customer service : implementing the best ideas from around the world

書誌事項

Outstanding customer service : implementing the best ideas from around the world

Colin G. Armistead, Graham Clark

Irwin Professional Pub., c1994

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"Orignally published as Customer service and support: implementing effective strategies by Pitman ... "

Includes bibliographical references and index

内容説明・目次

内容説明

The customer of the 1990s demands excellent service and only the organizations that provide top quality service will survive. In addition, service is often one of the few areas in which companies can gain a significant competitive advantage. This guide shows readers--in detail--how to review and implement a service strategy for customer support. Based on extensive research and consulting experience, the authors include case examples from around the world.

「Nielsen BookData」 より

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