Small business management fundamentals
著者
書誌事項
Small business management fundamentals
（McGraw-Hill series in management）
McGraw-Hill, c1993
6th ed
大学図書館所蔵 件 / 全2件
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This straightforward guide to establishing, managing, and owning a small business has been thoroughly updated, revised and redesigned while preserving the readability and practical flavour that distinguished past editions. Based on field-tested, proven techniques successfully used by real-world entrepreneurs, all essential small business management concepts are covered in a highly readable, practically-oriented presentation, and discussed in terms of how they can add to the small business operator's chances for success. New pedagogical features include a continuing (chapter-by-chapter) exercise called "Developing A Business Plan", new case studies, many of which are computer integrated, and lively real-world vignettes opening each chapter. New chapters on ethics and social responsibility, the development of the business plan, and operations management have been added. Also available - Instructor's resource kit (ISBN 0-07-911459-8) and video series (ISBN 0-07-911517-9)
目次
- Part 1: Small business, entrepreneurship, and organizing for success: small business is big business
- ethics and social responsibility for small business
- entrepreneurship and small business success
- strategic plans for small business
- old business, new business, or franchise?
- developing the business plan
- legal forms of business ownership. Part 2: Financial planning
- financial statements and business ratios
- the desired income approach to planning
- planning the pro forma balance sheet
- finding the funds to finance a business. Part 3: Marketing planning and development
- marketing strategy and marketplace research
- picking the right location
- personal selling, advertising, promotion planning
- product classes, life cycles, and trends
- consumer behaviour and layout planning
- pricing for profits
- getting products/services to the customers. Part 4: People and organizational productivity
- managing human resources
- production and operations management
- purchasing and inventory control
- effective control and break even analysis
- computers and information systems for management decisions. Part 5: Accounting and financial controls
- consumer and business to business credit
- user friendly accounting and financial records
- worksheets, formal statements, and cash flow statements
- taxes and depreciation. Part 6: Special small business issues and opportunities
- international business for small business
- risk management and insurance
- business law
- bankrupcy, and harvesting the winner.
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