The marketing information revolution

Author(s)

• Blattberg, Robert C.
• Glazer, Rashi
• Little, John D. C.

Bibliographic Information

The marketing information revolution

edited by Robert C. Blattberg, Rashi Glazer, John D.C. Little

Harvard Business School Press, c1994

Note

Includes bibliographical references and index

Details

• NCID: BA2180516X
• ISBN:
  • 0875843298
• LCCN: 93015849
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: vi, 373 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.125
  • DC20 : 658.8/00285
• Subject Headings:
  • LCSH : Marketing -- Data processing