Field guide to marketing : a glossary of essential tools and concepts for today's manager

著者

• Hindle, Tim
• Williamson, Alistair D.

書誌事項

Field guide to marketing : a glossary of essential tools and concepts for today's manager

chief contributor, Tim Hindle ; edited by Alistair D. Williamson

（Harvard Business/Economist reference series）

Harvard Business School Press, c1994

• : hard
• : pbk

• NII書誌ID(NCID): BA21805603
• ISBN:
  • 0875844359
  • 0875844308
• LCCN: 93023865
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: ix, 195 p.
• 大きさ: 20 cm
• 分類:
  • LCC : HF5415
  • DC20 : 658.8/003
• 件名:
  • LCSH : Marketing -- Dictionaries
  • LCSH : Marketing -- Management -- Dictionaries
• 親書誌ID:
  • BA20685313