Field guide to marketing : a glossary of essential tools and concepts for today's manager

Author(s)

• Hindle, Tim
• Williamson, Alistair D.

Bibliographic Information

Field guide to marketing : a glossary of essential tools and concepts for today's manager

chief contributor, Tim Hindle ; edited by Alistair D. Williamson

（Harvard Business/Economist reference series）

Harvard Business School Press, c1994

• : hard
• : pbk

Details

• NCID: BA21805603
• ISBN:
  • 0875844359
  • 0875844308
• LCCN: 93023865
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: ix, 195 p.
• Size: 20 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8/003
• Subject Headings:
  • LCSH : Marketing -- Dictionaries
  • LCSH : Marketing -- Management -- Dictionaries
• Parent Bibliography ID:
  • BA20685313