Exploring corporate strategy
著者
書誌事項
Exploring corporate strategy
Prentice Hall, 1993
3rd ed.
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
Now in its third edition, this European strategy text covers the underlying concepts, analytical methods and practical implications of corporate strategy, showing how they can be applied successfully to organizations. Providing an understanding of what corporate strategy is and why strategic decisions are important, the authors view corporate strategy in two ways - as a matter of economic analysis and planning, and as a matter of organizational decision making within a social, political and cultural process. Building on the practice of good strategic management, the text will help managers to take decisions about change, and implement change with assurance and skill. The different approaches to formulating strategy are also discussed. New to the third edition are: fuller account of strategy development processes; more integrated treatment of cultural context of strategy; and critique of Porter's generic strategies and market driven framework for considering generic strategies.
目次
- Part 1 Introduction: corporate strategy - an introduction
- strategic management in practice. Part 2 Strategic analysis: analyzing the environment
- analyzing resources and strategic capability, culture and stakeholder expectations. Part 3 Strategic choice: strategic options, strategy evaluation
- strategy evaluation
- planning and allocating resources
- organization structure and design
- managing strategic change.
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