Business marketing management : a strategic view of industrial and organizational markets
著者
書誌事項
Business marketing management : a strategic view of industrial and organizational markets
（The Dryden Press series in marketing）
Dryden Press : Harcourt Brace Jovanovich College Publisher, c1992
4th ed
- タイトル別名
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Industrial marketing management : a strategic view of industrial and organizational markets
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注記
Rev. ed. of: Industrial marketing management
Includes bibliographical references and indexes
