Cases in European business
著者
書誌事項
Cases in European business
Pitman, c1992
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
"Cases in European Business" presents its readers with a series of cases illustrating how a variety of companies are responding strategically to the completion of the Single European Market and to the changes occuring in Central and Eastern Europe. Readers are given advice and guidance on using case studies and on how to evaluate the strategic choices made by the company. It is designed for students on a wide variety of business studies programmers, particularly students on BTEC HNC/D, business and finance, and BA business studies courses. It is also relevant to MBA students of European business.
目次
- Part 1 The European business environment: the European Community
- the Single European Market and the wider Europe
- the impact of single legislation on business. Part 2 The case studies: Arthur Anderson - A UK practice in an international context, Jill Preston
- the Olympic Insurance Company, Greece - a study in European collaboration, Theo Kiriziadis
- Labsworth World Wide plc - European brand pricing issues, James W.Dudley
- the National Bank of Greece - a case of a state controlled bank preparing for the single market, Theo Kiriziadis
- Gates Hydraulics Ltd - total quality management and the Single Market, John Pike
- Greater Peterborough Training and Enterprise Council - a study of a training response to the Single Market, Jill Preston
- Pan-European motoring assistance - a suitable case for National breakdown?, Alan Marchant and Ian Cox
- Essex Water plc - a case study in market extensions, Tony Bennet
- Airbus Industrie - a study in European collaboration, Ron Allison and Ian Barnes
- competition and change in the British and German brewing industries, Ron Allison, David Kinear and Henry Schietzold.
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