Business in context : introduction to business and its environment
著者
書誌事項
Business in context : introduction to business and its environment
（Business in context series）
Chapman & Hall, 1989
大学図書館所蔵 全1件
内容説明・目次
内容説明
The second edition of this text provides an introduction to business functions, issues and activities and to the way they interact with their environment. It is the core text for the "Business In Context Series" which serves as a stand-alone introduction to business studies as well as a description and analysis of the common business model on which all books in the series are based. The model provides a framework for coherent analysis, the interplay and relationships within business and its environment, and is reinforced with many up-to-date topical examples. This book should be of interest to all introductory business and management courses.
目次
- The concept of business in context
- The environment and business
- The organizational aspects of business
- Management strategy
- Innovation
- Operations
- Marketing
- Personnel
- Finance and accounting
- Conclusions.
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