Manufacturing strategy : the strategic management of the manufacturing function
著者
書誌事項
Manufacturing strategy : the strategic management of the manufacturing function
Macmillan, 1993
2nd ed
- : hard
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This updated edition aims to show that a strategic approach to manufacturing management is essential for the survival and prosperity of industrial companies. The author has formulated an approach which will help companies to develop an understanding of the implications of the corporate marketing and finance decisions for their manufacturing processes and infrastructures. The author has provided a basis for corporate debate and decisions that involve all the major functional departments: design, marketing, finance, personnel and manufacturing.
目次
International Comparisons - Manufacturing Implications of Corporate Marketing Decisions - Order-Winners and Qualifiers - Choice of Process - Focused Manufacturing - Process Positioning - Manufacturing Infrastructure Development - Accounting and Financial Perspectives and Manufacturing Strategy
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