Strategy in advertising : matching media and messages to markets and motivations

Author(s)

• Bogart, Leo

Bibliographic Information

Strategy in advertising : matching media and messages to markets and motivations

Leo Bogart

（Crain books）

NTC Business Books, 1990, c1984

2nd ed

• : pbk

Note

Includes bibliographies and index

• NCID: BA2187103X
• LCCN: 84070447
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lincolnwood, Ill.
• Pages/Volumes: xxx, 406 p.
• Size: 24 cm
• Classification:
  • LCC : HF5821
  • DC19 : 659.1/11
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA21871142