Strategy in advertising : matching media and messages to markets and motivations

Author(s)

Bibliographic Information

Strategy in advertising : matching media and messages to markets and motivations

Leo Bogart

（Crain books）

NTC Business Books, 1990, c1984

2nd ed

  • : pbk

Available at  / 1 libraries

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Note

Includes bibliographies and index

Related Books： 1-1 of 1

Details

  • NCID
    BA2187103X
  • LCCN
    84070447
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Lincolnwood, Ill.
  • Pages/Volumes
    xxx, 406 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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