Advertising and a democratic press

著者

書誌事項

Advertising and a democratic press

C. Edwin Baker

Princeton University Press, c1994

  • :
  • : pbk

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注記

Includes bibliographical references (p. 141-189) and index

内容説明・目次

巻冊次

: pbk ISBN 9780691021164

内容説明

In this provocative book, C. Edwin Baker argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favor the interests of advertisers over those of readers. Advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the eventual collapse of competition among dailies.

目次

Preface Ch. I Advertising: Financial Support and Structural Subversion of a Democratic Press Ch. II Advertising and the Content of a Democratic Press Ch. III Economic Analysis of Advertising's Effect on the Media Ch. IV Policy Proposals Ch. V The Constitutionality of Taxation or Regulation of Advertising Mathematical Appendix Notes Index
巻冊次

: ISBN 9780691032580

内容説明

While often criticized for encouraging a materialistic consumer culture, advertising is commonly assumed to be the financial cornerstone of the inexpensive American newspaper and an essential element for the efficient transmission of information in a democratic society. This text, however, argues that print advertising seriously distorts the flow of news by creating a powerfully corrupting incentive: the more newspapers depend financially on advertising, the more they favour the interests of advertisers over those of readers. Often consumers are willing to pay more for the smaller-circulation competitive paper that strongly presents their favoured editorial perspective. But advertising induces newspapers to compete for a maximum audience with blandly "objective" information, resulting in reduced differentiation among papers and the consequent eventual collapse of competition among dailies. The advertising-induced rise of objectivity and the decline of partisanship have also, this study argues, contributed to the decline in political culture and participation seen throughout this century. The author proposes a variety of regulatory responses to promote the press's freedom from advertisers' censorship. In clarifying this murky area of US constitutional law, he shows that these reforms are entirely consistent with the best understanding of the First Amendment guarantee of freedom of the press.

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