Consumer psychology for marketing

Author(s)

• Foxall, G. R.
• Goldsmith, Ronald Earl

Bibliographic Information

Consumer psychology for marketing

Gordon R. Foxall and Ronald E. Goldsmith

Routledge, 1994

• : pbk

Note

Includes bibliographical references (p. [213]-234) and index

Details

• NCID: BA21924533
• ISBN:
  • 0415046734
  • 0415046742
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London ; New York
• Pages/Volumes: x, 244 p.
• Size: 25 cm
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Marketing -- Psychological aspects